Hunter Brennick from the LandingLion.com shows how you can take advantage of Google’s 3+ billion searches each day with the complete guide to the perfect AdWords landing page.
The complete guide is separated into 5 chapters.
1. Planning a Google AdWords Campaign
It is important to plan well in order to get the most out of your AdWords’ campaign. You can do this by:
- Laying out your business goals.
- Defining your target audience.
- Defining your business goals.
- Have landing page value propositions.
- Keeping messages consistent.
- Search for optimized keywords.
2. Building an AdWords Landing Page
After planning the campaign, create an effective landing page with the following tips:
- Keep your offer consistent.
- Use clear, eye-catching Call-to-Action buttons.
- Avoid distracting material and escape routes.
- Have relevant title tags, meta tags, matching keywords, and landing page URL.
- Evaluate your KPIs once your landing page, ad copy, and keywords are launched.
- Show the value of your unique company.
3. Google AdWords Landing Page Checklist
Design the perfect landing page for AdWords with this checklist.
- Pick a type of landing page based on your objective.
- Have a relevant landing page.
- Have complementary visuals.
- Remove navigation options.
- Offer choices.
- Legitimize your service with social proof.
- Use important information first.
- Give enough information to the consumer.
- Have clear call to actions.
- Make it mobile-friendly.
- Make sure it loads quickly.
- Run and test as many theories and variations as possible.
4. Optimizing Ads in AdWords
A few pointers for optimizing your ad:
- Make your ad specific to your customer’s needs.
- Use Ad Extensions that provide additional valuable information to your customer.
- Understand how your campaign will display can be key for a high CTR.
Hunter also gives us two important rules: #1: Create one ad per landing page. And #2: Match Ad Copy with Landing Page Copy.
5. Optimizing Landing Pages for AdWords
The last chapter covers how you can tweak your landing page for best results.
- Ensure your ad matches the headline of your landing page.
- Ensure landing page copy matches ad copy and ad extensions.
- Optimize layout and color scheme.
- Tweak and test your CTAs.
- Tweak and test quantity and location of copy.
- Complimentary imagery and visuals – not distracting.
- If needed, have simple form fields.
- Give them proof.
Check out Hunter’s Complete Guide to the Perfect AdWords Landing Page