Digital marketers who work remotely need affordable and efficient tools to streamline their work. These tools foster a remote-friendly environment so that your productivity doesn’t get hampered. 

In the wake of current pandemic, industry giants, medium-sized businesses, and small business owners are enjoying the perks of remote work. Talking about the digital marketing sector, remote work tools are becoming the “work essentials”.

But how do you choose the best remote work tools from the massive pool? Not to worry! Here are the top remote-working tools for digital marketing.

Slack for Communication

Slack has transformed the way remote employees used to communicate. It is one of the most versatile communication tools that the digital world can ask for. If you want to experience seamless communication, then Slack is the right option. Let’s have a look at what it has to offer:

• Slack Channels: You can communicate among team members through private or public channels. Moreover, you can create channels with selective members, or message them directly.

• Slack Connect: You can collaborate with other stakeholders, partners, or guests by inviting them to join your workspace.

• Voice/Video Calls: Slack allows you to call your team members directly through the direct message inbox. You may also have a group audio or video call with a maximum of 15 participants. Moreover, you may also share your screen with your team members for better communication. If you use other video conferencing tools such as Zoom, Webex, or Google Hangouts, you can instantly join the meetings without affecting the Slack conversations.

• Workflow Builder: You can automate most of your tedious tasks and focus on important projects. You can automate routine tasks such as getting feedback without conducting meetings, daily standups, approving travel requests, and more.

• Pricing: Standard Plan at $2.67 per month

You can set reminders, save your messages in drafts by messaging yourself, set work status, share files, integrate other apps, spend virtual water cooler moments, send gifs, and more. It works on both desktops and smartphones smoothly.

Zoom for Video Conferencing

Virtual communication has disrupted the digital world with its endless features. The pandemic has transformed our perception of video conferencing tools. One such platform is Zoom. It surpassed the world’s expectations and jumped from 10 million participants in December 2019 to more than 300 million participants in April 2020. 

Here’s what to expect from this astounding virtual communication tool:

• Chat and meetings option: With Zoom you can join video or audio calls from any device. You can sync your calendar with Zoom to have a streamlined experience. It also comes with passcode protection so that no one can breach your privacy.

• Personal rooms and workspaces: In case you already use other video conferencing platforms (Polycom, Cisco, etc.), you can easily connect them through Zoom Conference Rooms. Furthermore, you can access its whiteboard or huddle room features to carry out training sessions.

• Phone System: You can leverage Zoom’s Phone Pro Global Select plan to connect with your stakeholders, partners, or team members globally. You can port your number to Zoom and call anyone from its mentioned 42 countries.

• Webinar Hosting: With Zoom, you can host endless webinars with 100 interactive participants and up to 10,000 attendees. You can also manage the webinar registrations through CRM integration options.

• Integration Options: Zoom offers a wide range of integration options for other apps like Slack, G-suite, Hubspot, Zapier, Calendly, and more. 

• Pricing: $14.99 per month for Zoom meetings.

SendX for Email Marketing

Email marketing is an inseparable part of digital marketing. It is one of the main marketing channels to close important deals, welcome subscribers, nurture audiences, conduct surveys, and the list is neverending.

With email marketing tools you can schedule the emails according to the time zone of the receivers. Remote working has allowed digital marketers to automate most of the email marketing process so that they can spend more time on analysis and less time on execution.

SendX is one such affordable email marketing tool that digital marketers can use to generate more leads and boost conversions from anywhere in the world. Here are the best features to look out for:

• Email Campaigns: SendX allows you to send unlimited emails and ensures top-notch deliverability based on more than 30 parameters. With a simple drag-and-drop feature you create engaging and high-quality email campaigns without any hassle. 

• Email list building: One great thing is you can add unlimited emails in your interface and you’ll only be charged on the number of opt-in subscribers. SendX with its intuitive approach helps in building high-quality email lists through advanced custom tags, forms, landing pages, and segmentation options. You can leverage this tool to generate quality leads.

• Email Marketing Automation and autoresponders: With an intuitive interface, SendX allows you to leave your email marketing process on auto-pilot mode. You can set action-based triggers to send emails to your subscribers whenever they perform any action. They operate on smart technology wherein you can choose the option of Geo Send or Smart Send to boost your open rates and engagement metrics. 

• Bulk email blasts: If you want to run bulk email campaigns, this tool can cover it all. To ensure sending bulk emails without spamming, SendX leverages the best technology to maintain a high email deliverability rate. Moreover, you can track and monitor your bulk email metrics with ease.

• Forms and landing pages: SendX makes designing forms and landing pages a breeze. With a wide range of pre-made templates, you can easily create high-quality forms and landing pages. Moreover, you can use targeting and behavioral options to target the right set of audience.

• Email Newsletters: Creating email newsletters is super easy with SendX. You can create high-quality newsletters with the help of pre-made and highly responsive newsletter templates. Moreover, you can access its massive library of 500,000+ free stock photos.

• Pricing: $7.49 per month for 1000 subscribers.

Basecamp for Project Management

Working remotely has changed the way of managing projects and tracking work progress. You don’t have to create exhaustive spreadsheets and update it manually.

With ample project management tools in the market, you can streamline your process of managing multiple projects in one go. One such versatile tool is Basecamp. Here are the best features to look out for:

• Message Board: With these specialized boards, you don’t have to scroll through heaps of lists or cluttered documents. Basecamp’s boards are concise and fit right into a single page. You can pitch ideas, review progress, make announcements, and more. 

• To-dos and Scheduling Options: Basecamps allows you to create to-do lists wherein you can delegate tasks to your team members. You may also set due dates, schedule projects, and track work progress to maintain productivity.

• Sharing files: When you create a project in Basecamp, it has a separate section to share documents, images, pdfs, spreadsheets, and other files with the team members of the project.

• Chat options: You don’t have to hop on to other communication apps and tools to have a quick update. Basecamp has a real-time chat option known as “Campfires” to have a quick conversation.

• Automatic Check-ins: You don’t have to follow a micro-managing routine with Basecamp. If you need an update regarding a project, just use this feature to create a thread where team members can put the updates regarding the project’s progress.

• Pricing: $99 per month.

Todoist for Task Management

Lethargy, mismanaged schedule, missed deadlines and exhaustive work routine are some of the common problems that remote workers experience. Digital marketers have to keep an eye on multiple touch-points such that it becomes overwhelming.

Therefore, technology has given us a boon in the form of a task management tool. Todoist has been doing wonders in managing long task lists and reminding us of the little work updates that we tend to forget. Here’s how it works:

• Manage your tasks: With Todoist, you can add or create your task list with ease. You also have the option to put recurring reminders for weekly meetings or calls. Furthermore, you can have a quick overview of all your tasks in one go.

• Prioritization features: Todoist allows you to set the priority level of your tasks. You can mark your favorite projects, labels, or tasks separately. It also gives you an option to highlight the most important task from your entire list that has to be done on an urgent basis. You can also add sub-tasks or pointers under your main tasks.

• Collaboration opportunities: With Todoist, you have the option to assign tasks to other members or collaborators of your projects. You’ll get notifications when collaborators comment or add updates regarding the progress of the project. 

• Productivity and Progress: To make your work engaging, Todoist has a special feature called “Todoist Karma”. As you keep completing your tasks on time, you’ll be rewarded with karma points in your interface. You can also see colorful visuals and graphs regarding your daily and monthly progress in Todoist.

• Integration Options: To make your work easy, Todoist provides a range of integration options to other tools and apps like Dropbox, Zapier, Google Calendar, Amazon Alexa, and more.

• Pricing: Premium Plan at $3 per month.

Hootsuite for Social Media Marketing

Social media marketing is one of the important tenets of digital marketing. But you don’t get to hop over another person’s desk for a quick validation about a social media post. And you cannot ping your teammates and now and then for little tasks.

Social media marketing tools can be a great asset in managing and streamlining your social media handles. These tools are more than just a scheduling platform. Hootsuite is one of the best social media management tools that can transform your brand presence. Here’s what to look out for:

• Publishing and Scheduling: Hootsuite comes with a built-in planner wherein you can plan, curate, and schedule your social media posts on all or selected channels. You can also get a quick overview of your published and scheduled posts to stay updated. This tool also provides you the access to stock photos, quick editing, and video publishing options.

• Engagement Options: To keep up your social engagement metrics, Hootsuite allows you to monitor your post’s performance and keep an eye on the trending topics. With a single click, you can boost your post and respond to the comments on your post. You can also manage, dismiss, filter, and reply to your customer’s messages in your inbox.

• Advertising: To target the right set of audiences you can simply boost your organic Facebook post automatically or manually through Hootsuite composer. You also have the option to turn your organic LinkedIn posts into a sponsored content ad. To get the most out of Hootsuite, you can leverage Hootsuite ads to smoothen your advertising workflow.

• Monitoring and analyzing: Hootsuite provides you an option to set up custom streams so that you can keep a tab on trending topics and profiles. You can also conduct keyword research with the help of custom filters through Hootsuite Insights. If you want to integrate third-party apps like Talkwalker, you can do that with ease. Finally, you can analyze your social performance and calculate your overall ROI with the help of the Hootsuite Impact feature.

• Pricing: $25.92 per month.

A Wrap-up

All set for smooth remote work experience? Make sure you take free trials of each tool mentioned above. Which tools do you employ? Put your thoughts in the comment below.

Author’s Bio:This blog is written by Shivani Srivastava. A content marketer by heart, Shivani is passionate about writing anything in the field of the technological landscape. She’s written this guest blog for SendX: Email Marketing Software.