adwords Archives - Brainspin

Hunter Brennick from the LandingLion.com shows how you can take advantage of Google’s 3+ billion searches each day with the complete guide to the perfect AdWords landing page.

The complete guide is separated into 5 chapters.

1. Planning a Google AdWords Campaign

It is important to plan well in order to get the most out of your AdWords’ campaign. You can do this by:

Laying out your business goals.
Defining your target audience.
Defining your business goals.
Have landing page value propositions.
Keeping messages consistent.
Search for optimized keywords.

2. Building an AdWords Landing Page

After planning the campaign, create an effective landing page with the following tips:

Keep your offer consistent.
Use clear, eye-catching Call-to-Action buttons.
Avoid distracting material and escape routes.
Have relevant title tags, meta tags, matching keywords, and landing page URL.
Evaluate your KPIs once your landing page, ad copy, and keywords are launched.
Show the value of your unique company.

3. Google AdWords Landing Page Checklist

Design the perfect landing page for AdWords with this checklist.

Pick a type of landing page based on your objective.
Have a relevant landing page.
Have complementary visuals.
Remove navigation options.
Offer choices.
Legitimize your service with social proof.
Use important information first.
Give enough information to the consumer.
Have clear call to actions.
Make it mobile-friendly.
Make sure it loads quickly.
Run and test as many theories and variations as possible.

4. Optimizing Ads in AdWords

A few pointers for optimizing your ad:

Make your ad specific to your customer’s needs.
Use Ad Extensions that provide additional valuable information to your customer.
Understand how your campaign will display can be key for a high CTR.

Hunter also gives us two important rules: #1: Create one ad per landing page. And #2: Match Ad Copy with Landing Page Copy.